Based on 415 user reviews, Omnisend has an overall rating of 4.69 out of 5 stars.
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Omnisend Review (2025): Pricing, Pros & Cons
Omnisend is an e-commerce marketing automation platform designed to help merchants streamline their marketing processes by offering advanced email marketing, SMS messaging, and automation tools aimed at increasing sales without requiring a significant increase in workload.
Launched in 2014, Omnisend is an eCommerce marketing solution designed to help online businesses improve their marketing efforts. It offers a comprehensive platform that provides users with tools for email marketing, SMS marketing, and automation. The software aims to simplify the marketing process and improve customer engagement for eCommerce merchants. With a commitment to innovation and quality, Omnisend has become a trusted tool for digital marketing strategies.
What is Omnisend good for?
Omnisend is highly effective for managing and automating personalized marketing campaigns. It excels at integrating different channels such as email and SMS into a coherent marketing strategy, facilitating targeted and automated communication with customers. Its capabilities are particularly useful for e-commerce businesses looking to increase customer retention and conversion rates through tailored messages and campaigns.
Who should use Omnisend?
Omnisend is ideal for e-commerce businesses of all sizes looking to optimize their marketing efforts. From small startups to established online retailers, the platform serves those in need of advanced marketing tools such as automation, personalized email, and SMS marketing. Its tiered pricing plans ensure that both new entrants and professional marketers will find value in its offerings, making it suitable for a wide range of business needs.
Omnisend Company Details
Omnisend, the company behind Omnisend, was founded in 2014 as a forward-thinking eCommerce marketing solutions provider. It is dedicated to enabling businesses to boost their digital marketing efforts through a comprehensive platform that includes email marketing, SMS services, automation tools, and more. Omnisend has rapidly grown in stature and reputation within the digital marketing industry, becoming a key player among online retail marketing solutions. Its innovative strategies and commitment to quality service have made it the preferred choice for many businesses looking to improve their customer engagement and marketing efficiency. With a range of pricing plans designed to suit different business sizes and needs, Omnisend demonstrates a flexible and customer-focused approach that meets a wide range of digital marketing requirements.
Company Name: Omnisend LLC
CEO Name: Rytis Lauris
Est Year: 2014
Employees: 101-250
HQ Location: London, UK
Rytis Lauris
CEO
Omnisend Demo & Media
Omnisend Top Features
Marketing Automation
eCommerce Automation
Workflow Managment
Automated Email Responses
Manage Email Deliverability
Lead Segmentation
Landing Pages and Forms Builder
Optimized for Mobile
Personalizing Emails
Third-party App Integration
Pros of Omnisend
Omnisend is easy to use
Omnisend is a multichannel marketing option
Omnisend comes with marketing automation options
Integrate Omnisend with popular eCommerce software
Omnisend offers detailed analytics
Cons of Omnisend
Learning curve for newbies
Limited social media integrations
Omnisend Pricing
The complete pricing plan is quite basic but offers a good solution for all kinds of business needs. Omnisend offers you three different pricing plans to choose from.
The Free Plan: Similar to many of its major alternatives, Omnisend also offers you a completely free of cost pricing plan.
Though the plan offers a very basic and limited amount of features in the plan, you will receive 15000 emails per month and get access to other major features like boxes and sign-up forms.
The Standard Plan: Omnisend’s other popular plan, the Standard plan is priced at a decent $16 a month. You can also set up your personalized email campaigns with the Standard pricing plan.
The best part is that you can get 24×7 customer support with the standard plan, which is hard to find in any other alternatives of Omnisend.
Similar to the free plan, users can get 15000 emails a month and access to some of the most amazing features, such as pop-ups, email campaigns, audience segmentation, and email workflows.
The Pro Plan: Omnisend’s pro plan is also appreciated by professionals across the globe.
Priced at a serious $99 per month, the pro package gives you the same 15000 emails per month and access to top-notch features like SMS campaigns, automation, email workflows, Facebook custom audiences, Google customer match, and so forth.
Also, unlike the other two plans, the pro plan of Omnisend offers advanced reporting and premium customer support.
Omnisend Price Comparison
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The templates are easy to use. It takes almost no time to get a design up and running for a new email campaign. Review collected by and hosted on G2.com.
Holland A.
Review Source: G2
Omnisend continues to improve & grow
May 25, 2024
Focused on supporting smaller merchants using platforms like Shopify and BigCommerce Working towards improve their platform constantly Zapier support Review collected by and hosted on G2.com.
Logan D.
Review Source: G2
omnisend review by ray
May 25, 2024
has most of the same automations as mailchimp Review collected by and hosted on G2.com.
Ray Q.
Review Source: G2
Very Good
May 25, 2024
What I like most about Omnisend is the easiness of the platform, and the variety of tools. Review collected by and hosted on G2.com.
Claudia M.
Review Source: G2
This service has been vital for my business
May 25, 2024
The automations for sending out and capturing new customer information has been very seamless and integration has been error free. The automation is organic and natural making the customer experience enriched. The personalisation is good and complex automation is also valued (flow) Review collected by and hosted on G2.com.
Gurdeep S.
Review Source: G2
Omnisend Detail
Omnisend states itself as a professional and specialist platform for E-Commerce and offers a simplified online marketing experience.
How Omnisend Works?
Omnisend is a complete solution that integrates and combines all kinds of different communication channels, such as email, SMS, and push notifications. Users can integrate and centralize the complete notification system to save time and eliminate management hassles.
Omnisend lets you manage your marketing activities through the online service on a membership basis.
Setting up and getting started with Omnisend is very easy. Here is a step-by-step guide that teaches you to set up Omnisend for your business usage.
Step 2: The setup would now ask you to enter your email address. Enter your email ID and choose the “Get Started” option to continue.
Step 3: Now you will be asked for your name and password. Enter the asked details and agree to the mentioned terms and conditions. Also, make sure you click on the “I’m not a robot” button to move to the next step.
Step 4: You will then be asked to enter the details of your business and website address. Make sure you have entered the right data. You will now be asked for your industry type.
Step 5: Omnisend will send you a notification email to your specified email and will ask you to verify your account. Now, you are all set to get started with your Omnisend account.
The setup of Omnisend would further take you through a quick and easy introduction to some of the major features in your plan. The platform would then allow you to connect your online store to your E-Commerce platform.
The application supports various third-party E-Commerce solutions, such as Shopify, BigCommerce, Magento, PrestaShop, WooCommerce, ZenCart, Oxid Esales, and more.
Omnisend Review: The Benefits
Build Reliable Marketing Campaigns
Creating and drafting online marketing campaigns with Omnichannel is easy and powerful. The best part here is that the platform allows you to centralize all your communication channels into a single-window platform.
Marketers and online campaigners can add their email, messaging, and social media accounts into the straightforward campaign management service of Omnisend.
Marketing Solution for Facebook Messenger
Believe it or not, the popular Facebook messenger offers a massive 88% open rate for all kinds and types of businesses. This is a rare feature that is not found in many of Omnisend’s alternatives and is definitely one for all kinds of e-sellers trying to target a particular community.
This channel also allows you to dial and communicate directly with your target audience for the highest result possible.
Segmentation
Segmentation is a core feature of Omnisend that allows you to create various sub-lists within your database contacts only. A properly segmented message allows you to enhance the personalization of your messages by factors like age, location, interests, and so forth.
Not only the platform allows you to add segmented tags into your contacts but also allows you to create a complete campaign for targeting particular segments to your database.
Push Notification
Omnisend also integrates the powerful and popular “Push Notification” feature. This feature is a great service for keeping your brand in front of your target audience’s minds.
These are the short and sweet targeted messages which are sent to your complete data list easily.
Landing Pages
An intuitive landing page is very important for making top sales. Omnisend’s integrated landing page feature allows you to set up informative and advanced landing pages for your business, attached to all channels on your business account.
Cross-Selling Across Multiple Platforms
Cross-selling and selling across multiple different platforms are very easy with Omnisend. The platform allows you to boost your marketing and sales efforts via multiple different channels and platforms.
Analytics
Omnisend has a bunch of easy-to-use and powerful analytics tools for all levels and budget of users. These analytics help you in getting detailed and insightful data into all your campaigns and related data so that you can get an idea about the performance and possibility of your campaigns.
Some of the major tools of Omnisend include A/B testing and intuitive data reports.
Advanced Triggers
This is another intuitive feature of Omnisend that allows you to make sure that your customers receive only relevant and insightful messages.
The best feature is that these messages can be triggered at the right time. For example, a certain thank you message can be sent when a user completes a purchase.
This is a powerful and comprehensive feature that helps your customers in the complete process, right till the checkout step.
Final Word
Omnisend offers users sophisticated features compared to its other alternatives. The decent and affordable price tag makes it a complete marketing solution.
For those stepping into marketing, Omnisend can be your all-in-one solution.
Our review of Omnisend clarifies one thing: it’s comprehensive and definitely deserves a try.
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What Kind of Support Omnisend Offers?
Omnisend offers support through various channels. They have Omnisend academy where you can find answers to most of your questions. If you still need support, they offer 24/7 technical support.
Yes, Omnisend is a legitimate eCommerce marketing solutions provider founded in 2014. It is known for its robust platform, including tools for email marketing, SMS marketing, and automation, that meets the needs of online merchants looking to improve customer engagement.
Omnisend offers value for money through its multiple pricing plans, which are designed to meet different business needs. From the Free Plan that allows you to send 15,000 emails per month for free, to the Pro Plan for advanced users with features like SMS campaigns and premium support for $99 per month, Omnisend offers scalable solutions that justify the cost.
Omnisend seamlessly integrates with a wide range of other software platforms, enhancing the ability of eCommerce businesses to streamline their marketing efforts. While specific integrations may vary, Omnisend’s focus on compatibility facilitates a cohesive marketing strategy for its users, although the detailed list of integrations should be consulted directly from Omnisend’s official resources for the most up-to-date information. —
Omnisend supports customer engagement through its comprehensive suite of marketing tools, including personalized email campaigns, SMS marketing, and automation. These features enable businesses to create targeted messages and campaigns that effectively connect with their audiences.
Yes, Omnisend can be used by businesses of all sizes. Its range of pricing plans, from Free Plan to Pro Plan, makes it accessible from small startups to larger enterprises, allowing them to scale their marketing efforts as their business grows.
Omnisend ensures the effectiveness of its marketing solutions through the use of advanced reporting and automation tools. These tools provide actionable insights and automate marketing tasks, streamlining the process and potentially increasing return on investment for eCommerce businesses.
Platforms Supported
Windows: Not Supported
MacOS: Not Supported
Web-Based, Cloud: Supported
iPhone / iPad: Not Supported
Android: Not Supported
Review Method
At BeginDot, we go through each product in detail so that we can prove the most authentic information to our audience. We try the products, go through documentation, do research in user sentiments before adding our final recommendation.
We go through the software in detail
We test most of the software before writing
We go through documentation
We check communities for user sentiment
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