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Did you know that having a domain name can have a lot of significance? Here’s a detailed guide of everything you need to know about domains.
From the importance of domain names to choosing the right domain name, we cover it all.
What Is a Domain Name?
A domain name is the address of your website. This is the name that will be used by people to search your website via a web browser.
The domain name is simply typed in the browser URL bar if they want to visit your website. Just like we have an address for our residences, schools, offices, and more, a domain name is the address of your website on the internet.
Each and every computer connected to the internet is assigned an IP address. This is a series of numbers that give an address to your device on the internet. Typically an IP address looks something like this: 61.429.66.2
To remember a series of numbers like this is very difficult for all of us. This is why domain names were invented to solve the problem of remembering lengthy IP addresses.
To visit a website, all you have to do is to enter the domain name of the website on the URL bar.
How to Choose the Perfect Domain Name?
Not sure how to choose the perfect domain name? Here are the 4 major points you have to take into consideration for choosing the perfect domain name.
01. Add Keywords into Your Domain Name
Experts have always advised businesses to add one or two keywords to their domain name. This is important not only for boosting the SEO but also for helping you in representing your website in a highly defined manner.
So, how can you search for the perfect keywords for adding to your URL? The process of searching and choosing the keywords for your URL is similar to that of the search for website content.
You can make use of different keyword research tools like Google Keyword Planner and SEMRush.
02. Use Domain Name Tools to Generate Options
There are a lot of amazing domain name generator tools available out there you can use. These tools generate options for your domain name relevant to your business niche. Choose the one which suits best to your business and outshines your competitors.
03. Select Your Domain Name on Certain Benchmarks
Last but not least, you have to pick a domain name that checks a few major boxes.
- The domain name has to be clear and concise. Lengthy and jumbled domain names are harder to make use of and are prone to misspell
- Your domain name has to be creative yet pronounceable
- It should have simple yet easy to remember extensions
How Domain Names Help a Business?
Domain names are important for businesses because they:
✓ Add credibility to your brand and online presence
✓ Boost reach and visibility
✓ Represent your product or service
Conclusion
Choosing a domain name is as crucial as scrutinizing your keywords. Make sure you choose the most relevant domain name for your business.