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Based on 130 user reviews, WooCommerce has an overall rating of 2.37 out of 5 stars.

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WooCommerce Review (2024): Pricing, Pros & Cons

WooCommerce is an open-source e-commerce plugin for WordPress designed to help small to large-sized online merchants sell products and services. It turns a WordPress website into a fully functional e-commerce store, providing users with the flexibility to customize their store, manage inventory, accept payments, and sort shipping options.

0%
Ease of Use
92%
Features
94%
Value For Money
92%
Customer Support
90%

What is WooCommerce?

WooCommerce is an open-source e-commerce platform designed for small to large online merchants using WordPress. Launched in 2011 by WooThemes and later acquired by Automattic in 2015, WooCommerce has evolved into a powerful solution for creating customizable online stores. As a plugin, WooCommerce seamlessly integrates with WordPress, allowing users to leverage WordPress’s existing functionality with the added benefits of eCommerce features. It is a free platform, with additional premium extensions and plugins available to enhance store functionality.

What is WooCommerce good for?

WooCommerce excels at providing a flexible and user-friendly platform for e-commerce activities. It is particularly adept at creating and managing an online store that allows the sale of both physical and digital products. WooCommerce supports multiple payment methods, offers extensive customization options through themes and plugins, and provides tools for inventory management, tax calculation, and shipping integration. Its scalability and compatibility with a wide range of extensions make it suitable for businesses looking to expand their online presence.

Who should use WooCommerce?

WooCommerce is ideal for WordPress users ranging from small business owners to large enterprises looking to start or expand their online sales. It caters to those who need a customizable eCommerce solution that integrates seamlessly with their existing WordPress site. Entrepreneurs, retailers, and online merchants who value flexibility, scalability, and a wide range of features in their eCommerce platform will find WooCommerce beneficial. In addition, developers looking for a platform that offers extensive customization options through programming and plugins will appreciate what WooCommerce has to offer.

WooCommerce Company Details

Automattic, the company behind WooCommerce, was founded in 2005 by Matt Mullenweg. It has grown into a major force in the Internet space, boasting a global workforce and significant influence in the online publishing and e-commerce industries. Known for its flagship product, WordPress.com, Automattic acquired WooCommerce – originally developed by WooThemes – in 2015, expanding its offerings to include e-commerce solutions. This acquisition allowed Automattic to enhance its services and provide users with a comprehensive suite of tools for building and managing online stores within the WordPress ecosystem. Today, Automattic employs hundreds of people around the world, demonstrating its commitment to remote work and contributing to open source projects.

Company Name: Automattic Inc.

CEO Name: Matt Mullenweg

Est Year: 2008

Employees: 1001-5000

HQ Location: California, US

Matt Mullenweg
Matt Mullenweg
CEO, Automattic.

WooCommerce Demo & Media

WooCommerce Top Features

Free & Open-source
Developer Friendly
Hundreds of Extensions
Thousands of Theme Designs
Multiple Payment Gateway Integration
Tons of Tutorials
Big Engaging User Community
Multilingual Support
Good for SEO

Pros of WooCommerce

  • Free & open-source
  • Hundreds of extensions & plugins
  • Developer friendly & highly customizable
  • Multiple payment gateways
  • Thousands of theme designs
  • Geo-location support

Cons of WooCommerce

  • No or minimal support
  • Steep learning curve for newbies

WooCommerce Pricing

WooCommerce is completely free to use. However, you may need premium extensions and plugins to add new features to your site.

WooCommerce Price Comparison

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User Reviews

2.4
2.4 out of 5 stars (based on 130 reviews)

Key report unavailable

February 13, 2024

As the company bookkeeper, it is impossible to generate a report that shows the product sales (individual items) that reconcile to the money that comes into the bank account. The reports I find just show a reference number: I have to go into each individual reference number to see the details, and paste into a spreadsheet. Time consuming and frustrating. Please @WooCommerce make this easy for us?

Avatar for MMc
MMc
Review Source: Trustpilot

Key report unavailable

February 13, 2024

As the company bookkeeper, it is impossible to generate a report that shows the product sales (individual items) that reconcile to the money that comes into the bank account. The reports I find just show a reference number: I have to go into each individual reference number to see the details, and paste into a spreadsheet. Time consuming and frustrating. Please @WooCommerce make this easy for us?

Avatar for MMc
MMc
Review Source: Trustpilot

Accuont suspended and No reason provided

January 22, 2024

This has struck me weird a company as popular and user friendly to come back and suspend my account on my new website. I’ve been working for a while trying to customize my new site and decided to use WooCommerce as one of the payment portals and of course they were running a promotion with a % discount on payment processes which will help kick start my new business. A few days later when I tried to enable the payment portal as it was set on test mode, I was not able to do so and then saw an email stating that my account was suspended and there was NO Reason to why it was suspended. I opened a ticket with them regarding this issue to get an idea or at least a reason so I can possibly avoid next time. That was not the case, they’ve suspended my account without even giving me the chance to resolve any issues to keep my account active, but all I got was the suspension email. After opening the ticket, they reply to me within 24 hours stating that the account was suspended due to some unknown activity of some sort, but they didn’t say what and they came to a decision to take action and suspend it and they mentioned another platform they work with that starts with an S and rhymes with “Tripe”. They also told me to use another payment platform, instead of theirs. Let’s bring some logic into this, since this is an online payment processing account, it is treated like a bank and any bank that rejects an application would provide a valid reason as to why the application was rejected, in Woo’s case, it was just immediate suspension without any reason. After asking why it was suspended, they send the links for their Terms and conditions and other nonsense, as if I will go through the entire document and pick a reason for myself. That is completely absurd, you know of a reason but failed to tell me. I went to open an account with the company that starts with S and rhymes with “Tripe” and I was able to register my account and I am able to process payment using their platform as well as another famous payment platform that starts with P and ends with a Pal… Woo, I asked and you failed to provide a reasonable answer, that is why this feedback was posted. My company is registered, an EIN number was provided and yet the treatment I received was uncalled for. You don’t deserve any starts but unfortunately that is not an option here. You see Woo, I gave you a reason why I wrote this review but you didn’t when you suspended my account. Thank you all for taking the time to read my post and I hope no one else goes through this unfair treatment.

Avatar for Charle Torossian
Charle Torossian
Review Source: Trustpilot

Accuont suspended and No reason provided

January 22, 2024

This has struck me weird a company as popular and user friendly to come back and suspend my account on my new website. I’ve been working for a while trying to customize my new site and decided to use WooCommerce as one of the payment portals and of course they were running a promotion with a % discount on payment processes which will help kick start my new business. A few days later when I tried to enable the payment portal as it was set on test mode, I was not able to do so and then saw an email stating that my account was suspended and there was NO Reason to why it was suspended. I opened a ticket with them regarding this issue to get an idea or at least a reason so I can possibly avoid next time. That was not the case, they’ve suspended my account without even giving me the chance to resolve any issues to keep my account active, but all I got was the suspension email. After opening the ticket, they reply to me within 24 hours stating that the account was suspended due to some unknown activity of some sort, but they didn’t say what and they came to a decision to take action and suspend it and they mentioned another platform they work with that starts with an S and rhymes with “Tripe”. They also told me to use another payment platform, instead of theirs. Let’s bring some logic into this, since this is an online payment processing account, it is treated like a bank and any bank that rejects an application would provide a valid reason as to why the application was rejected, in Woo’s case, it was just immediate suspension without any reason. After asking why it was suspended, they send the links for their Terms and conditions and other nonsense, as if I will go through the entire document and pick a reason for myself. That is completely absurd, you know of a reason but failed to tell me. I went to open an account with the company that starts with S and rhymes with “Tripe” and I was able to register my account and I am able to process payment using their platform as well as another famous payment platform that starts with P and ends with a Pal… Woo, I asked and you failed to provide a reasonable answer, that is why this feedback was posted. My company is registered, an EIN number was provided and yet the treatment I received was uncalled for. You don’t deserve any starts but unfortunately that is not an option here. You see Woo, I gave you a reason why I wrote this review but you didn’t when you suspended my account. Thank you all for taking the time to read my post and I hope no one else goes through this unfair treatment.

Avatar for Charle Torossian
Charle Torossian
Review Source: Trustpilot

Woo Commerce whatsapp scam job beware

January 18, 2024

Woo Commerce whatsapp scam job beware! I got scam recently to this fake boosting mission kind of job.Where you have to complete 40 missions and promise that you can withdraw your money after you finish the mission. Don’t believe this kind of job because you will never ever get your money back thru crypto. I am one their million victim of this Woo Commerce scam! They have a group in whatsapp where the members try to fake that they are also doing the mission and posting successful withdrawal thru Binance these are all fake! You will never ever get your money back because the negative package mission is getting double and doubled until you cannot finish the mission! This online whatsapp job is all fake,scam, crooked and too good to be true!

Avatar for Richelle Natsume
Richelle Natsume
Review Source: Trustpilot

What Kind of Support WooCommerce Offers?

As in the case of the majority of free options, WooCommerce doesn’t go over the board to provide customer support. It comes with limited customer support that doesn’t allow direct responses from them. However, there are good amount of tutorials to help the users.
Forum & Ticket
Tutorial Videos & Documentation

WooCommerce FAQs

WooCommerce is a legitimate eCommerce platform developed by WooThemes in 2011 and later acquired by Automattic, the parent company of WordPress, in 2015. Its reputation and trustworthiness is bolstered by its association with Automattic and its established role in the WordPress ecosystem.
Investing in WooCommerce is considered worthwhile for those looking to expand the capabilities of their online store. While the core software is free, purchasing premium extensions and plugins can add valuable functionality tailored to specific business needs, potentially increasing return on investment through improved sales and operational efficiency.
WooCommerce offers integration with a wide range of software, including popular payment gateways like PayPal and Stripe, marketing tools like MailChimp, and shipping services like FedEx and UPS. This versatility allows users to create a highly customized and efficient e-commerce ecosystem within their WordPress website.
WooCommerce supports mobile transactions through responsive design and mobile-friendly payment gateways. Users can create online stores that are easily navigable on smartphones and tablets, improving the shopping experience for mobile users.
WooCommerce allows the sale of various types of products, including physical goods, digital downloads, subscriptions, and services. Its flexible platform supports a wide range of business models and product types, allowing users to tailor their offerings to different market needs.
WooCommerce is considered secure for online transactions, offering features such as support for SSL certificates and integration with secure payment gateways. Regular updates and the ability to add security plugins also help to maintain a secure e-commerce environment.
WooCommerce offers built-in analytics and reporting tools that allow users to track sales, refunds, inventory levels, and customer data. In addition, its compatibility with external analytics services such as Google Analytics can further enhance data analysis and business insights.

Platforms Supported

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At BeginDot, we go through each product in detail so that we can prove the most authentic information to our audience. We try the products, go through documentation, do research in user sentiments before adding our final recommendation. 

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