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Moz Pro Review (2024): Pricing, Pros & Cons

Moz Pro is an all-in-one SEO tool suite that provides keyword research, site audits, and page optimization insights to help increase website visibility and ranking on search engines.

0%
Ease of Use
92%
Features
92%
Value For Money
91%
Customer Support
93%

What is Moz Pro?

Founded in 2004 by Rand Fishkin and Gillian Muessig, Moz Pro is a comprehensive SEO software designed to help businesses improve their online visibility and increase organic traffic. Based in Seattle, Washington, Moz Pro is known for its easy-to-use interface and extensive analytics capabilities, making it a trusted resource for digital marketers looking to optimize their website’s performance in search engine results.

What Is Moz Pro Good For?

Moz Pro excels at providing a suite of search engine optimization tools. It is particularly effective at keyword research, site audits, rank tracking, and backlink analysis. These features allow users to identify and take advantage of opportunities to improve their website’s search engine rankings. In addition, Moz Pro’s comprehensive analytics provide insight into competitors’ strategies, facilitating informed decision-making for strategic advantage in digital marketing efforts.

Who Should Use Moz Pro?

Moz Pro is designed for a wide range of users, including startups, small businesses, growing businesses, and large enterprises. It is designed for digital marketers, SEO professionals, and business owners who want to improve their website’s search engine visibility and organic traffic. The software offers three pricing plans – Standard, Medium, and Large – making it accessible to businesses of different sizes and stages of growth. Each plan comes with a free 30-day trial, allowing potential users to experience the software’s capabilities.

Moz Pro Company Details

Moz, the company behind Moz Pro, was co-founded in 2004 by Rand Fishkin and Gillian Muessig. Based in Seattle, Washington, Moz has earned a reputation as a leading SEO software provider dedicated to helping businesses improve their online visibility and increase organic traffic. By focusing on developing easy-to-use and effective SEO tools, Moz has positioned itself as a key resource for digital marketers worldwide. Since its inception, the company has grown significantly, offering multiple pricing tiers to meet a wide range of business needs, from startups to large enterprises. Moz is known for its commitment to providing comprehensive analytics and practical solutions through its suite of tools, making it an essential component in the digital marketing strategies of many companies around the world.

Company Name: Moz, Inc.

CEO Name: Will Critchlow

Est Year: 2004

Employees: 101-250

HQ Location: Seattle, Washington, United States

images - 2024-05-02T150848.882 (1)
Will Critchlow
CEO

Moz Pro Demo & Media

Moz Pro Top Features

Keyword Explorer

Gain valuable keyword insights to optimize your SEO strategy.

Site Crawl

Identify and fix technical issues that hinder your site's performance.

Link Explorer

Analyze backlinks to increase your site's authority and ranking potential.

On-Page Optimization

Optimize individual pages for better search engine visibility.

Rank Tracking

Monitor keyword rankings and track progress over time.

Page Optimization Score

Evaluate page performance and prioritize optimization efforts.

Custom Reports

Generate customizable reports to share insights with stakeholders.

Site Audits

Conduct in-depth site audits to identify and address SEO issues.

SERP Analysis

Analyze search engine result pages for competitive insights.

Mobile Optimization

Ensure your site is optimized for mobile devices to improve user experience and search rankings.

Pros of Moz Pro

  • Comprehensive SEO toolset.
  • User-friendly interface.
  • Valuable keyword research capabilities.
  • Excellent backlink analysis features.
  • Customizable reporting options.
  • Cons of Moz Pro

  • Higher pricing for advanced plans.
  • Steeper learning curve for beginners.
  • Limited social media integration.
  • Occasional slow data updates.
  • Moz Pro Pricing

    Moz Pro offers three pricing plans: Standard, Medium, and Large. The Standard plan costs $99 per month and provides essential tools for startups and small businesses. The Medium plan, ideal for growing businesses, is priced at $149 per month. For larger businesses looking for advanced features, the Large plan is available for $249 per month. Each plan comes with a free 30-day trial.
    Free Trial
    $0.00
  • A free trial is a great way to test out Moz Pro. Ample limits plus full access to keyword research tools.
  • Campaigns - 10
  • Keyword Rankings - 1,500 (6,000 total collected search results)
  • Mobile Rankings
  • Pages Crawled/Week - 500,000 (2 million total pages/mo.)
  • On-Demand Crawls/Month - 30
  • Keyword Queries/Month - 5,000
  • Rows per Keyword Query - 30,000
  • Keyword Lists - 30
  • Keywords per List - 500
  • Backlink Queries/Month - 20,000
  • Rows per Backlink Query - 40,000
  • Link Tracking Lists - 30
  • Links per List - 500
  • Rank Checker Queries/Day - 200
  • On-Page Grader Reports - Unlimited
  • Scheduled Reports - Unlimited
  • Branded Reports - Unlimited
  • Report Templates - Unlimited
  • User seats included - 1
  • 24/7 Support
  • Performance Metrics: Tracked URLs - 200
  • Performance Metrics: On-Demand URLs/Week - 20
  • Standard
    $99.00
  • $79 /mo when you pay yearly. If you're new to SEO or just need the basics, this plan is a great way to get started.
  • Campaigns - 3
  • Keyword Rankings - 300 (1,200 total collected search results)
  • Mobile Rankings
  • Pages Crawled/Week - 100,000 (400,000 total pages/mo.)
  • On-Demand Crawls/Month - 5
  • Keyword Queries/Month -150
  • Rows per Keyword Query - 10,000
  • Rows per Backlink Query - 10,000
  • Keyword Lists - 5
  • Keywords per List - 100
  • Backlink Queries/Month - 5,000
  • Rows per Backlink Query - 10,000
  • Link Tracking Lists - 1
  • Links per List - 100
  • Rank Checker Queries/Day - 200
  • On-Page Grader Reports - Unlimited
  • Scheduled Reports - Unlimited
  • User seats included - 1
  • 24/7 Support
  • Performance Metrics: Tracked URLs - 60
  • Performance Metrics: On-Demand URLs/Week - 6
  • Medium
    $179.00
  • $143 /mo when you pay yearly. Ample limits plus full access to keyword research tools. Most folks start here.
  • Campaigns - 10
  • Keyword Rankings - 1,500 (6,000 total collected search results)
  • Mobile Rankings
  • Pages Crawled/Week - 500,000 (2 million total pages/mo.)
  • On-Demand Crawls/Month - 30
  • Keyword Queries/Month - 5,000
  • Rows per Keyword Query - 30,000
  • Keyword Lists - 30
  • Keywords per List - 500
  • Backlink Queries/Month - 20,000
  • Rows per Backlink Query - 40,000
  • Link Tracking Lists - 30
  • Links per List - 500
  • Rank Checker Queries/Day - 200
  • On-Page Grader Reports - Unlimited
  • Scheduled Reports - Unlimited
  • Branded Reports - Unlimited
  • Report Templates - Unlimited
  • User seats included - 2
  • 24/7 Support
  • Performance Metrics: Tracked URLs - 200
  • Performance Metrics: On-Demand URLs/Week - 20
  • Large
    $299.00
  • $239 /mo when you pay yearly. The ideal plan (and best value) for businesses and agencies that are serious about search.
  • Campaigns - 25
  • Keyword Rankings - 3,000 (12,000 total collected search results)
  • Mobile Rankings
  • Pages Crawled/Week - 1,250,000 (5 million total pages/mo.)
  • On-Demand Crawls/month - 60
  • Keyword Queries/Month - 15,000
  • Rows per Keyword Query - 50,000
  • Keyword Lists - 60
  • Keywords per List - 750
  • Backlink Queries/Month - 70,000
  • Rows per Backlink Query - 50,000
  • Link Tracking Lists - 60
  • Links per List - 750
  • Rank Checker Queries/Day - 500
  • On-Page Grader Reports - Unlimited
  • Scheduled Reports - Unlimited
  • Branded Reports - Unlimited
  • Report Templates - Unlimited
  • User seats included - 3
  • 24/7 Support
  • Performance Metrics: Tracked URLs - 500
  • Performance Metrics: On-Demand URLs/Week - 50
  • Premium
    $599.00
  • $479 /mo when you pay yearly. Most popular for large SEO-focused agencies and in-house marketing teams.
  • Campaigns - 50
  • Keyword Rankings - 4,500 (18,000 total collected search results)
  • Mobile Rankings
  • Pages Crawled/Week - 2,000,000 (8 million total pages/mo.)
  • Speed Crawl
  • On-Demand Crawls/month - 100
  • Keyword Queries/Month - 30,000
  • Rows per Keyword Query - 100,000
  • Keyword Lists - 100
  • Keywords per List - 1,000
  • Backlink Queries/Month - 100,000
  • Rows per Backlink Query - 75,000
  • Link Tracking Lists - 100
  • Links per List - 1,000
  • Rank Checker Queries/Day - 800
  • On-Page Grader Reports - Unlimited
  • Scheduled Reports - Unlimited
  • Branded Reports - Unlimited
  • Report Templates - Unlimited
  • User seats included - 5
  • 24/7 Support
  • Performance Metrics: Tracked URLs - 1,000
  • Performance Metrics: On-Demand URLs/Week - 100
  • Moz Pro Price Comparison

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    Moz Pro Alternatives

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    What Kind of Support Moz Pro Offers?

    Moz Pro offers comprehensive support to its users. Their customer service team provides assistance via email and phone during business hours. Additionally, users have access to an extensive knowledge base, community forums, and video tutorials for self-help. Moz prioritizes customer satisfaction, ensuring users receive timely and effective support for any queries or issues they encounter.
    Email Support
    Forum & Ticket
    Tutorial Videos & Documentation
    Phone Support
    Tutorial Video & Help Documentation

    Moz Pro FAQs

    Yes, Moz Pro is a legitimate SEO software company that has been around since 2004, when it was founded by Rand Fishkin and Gillian Muessig. Based in Seattle, Washington, the company has become an established name in search engine optimization, offering a suite of tools designed to increase online visibility and organic traffic for businesses of all sizes.
    Moz Pro is considered worth paying for because of its comprehensive analytics, easy-to-use interface, and range of SEO tools for businesses ranging from startups to large enterprises. With pricing tiers starting at $99 per month, each with a free 30-day trial, Moz Pro provides valuable resources for improving digital presence and SEO performance, making it a solid investment for those looking to increase their online visibility.
    Moz Pro offers integrations with other software that enhance its SEO capabilities, although specific integrations are not detailed in the fact sheet. In general, Moz Pro is designed to complement various digital marketing platforms and tools by providing key SEO data and insights, making it a versatile addition to a marketer’s toolkit. Users are encouraged to visit the Moz Pro website or contact customer support for the latest integration options.
    Moz Pro helps with keyword research by providing a comprehensive set of tools that allow users to identify high-impact keywords, analyze their competitiveness, and track their rankings. This capability is an integral part of optimizing websites and content for better search engine visibility and attracting more organic traffic.
    Yes, Moz Pro offers customization options for reports, allowing users to tailor the information and analysis to their specific needs. This feature allows businesses to focus on the metrics that matter most to them, facilitating more informed decision-making and strategy development.

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