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Based on 10 user reviews, Looka has an overall rating of 2.80 out of 5 stars.

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Looka Review (2024): Pricing, Pros & Cons

Looka is an AI-powered design platform that gives businesses the tools to create professional logos, branding materials, and web designs without the need for extensive design skills.

0%
Ease of Use
95%
Features
95%
Value For Money
93%
Customer Support
94%

What is Looka?

Looka is an AI-powered logo design and brand kit creation platform that enables users to create professional branding designs without prior design experience. As a comprehensive branding solution, the platform has a range of branding templates and tools in addition to logo creation tools, simplifying the process of creating a cohesive brand identity.

What is Looka good for?

Looka excels at facilitating the creation of high-quality logo designs and comprehensive brand kits. It is particularly effective for business card design and social media design. It provides access to a huge library of social media templates that are perfectly sized for different platforms. This platform streamlines the branding process and makes it accessible for users to efficiently create professional and cohesive brand materials.

Who Should Use Looka?

Looka is ideal for individuals, entrepreneurs, and small to medium-sized businesses looking for a simplified, efficient, and experience-free approach to designing professional logos and branding materials. Its easy-to-use interface and AI-driven design tools make it a valuable resource for anyone looking to create or revitalize their brand identity without a significant investment in design services. Many users praise the platform for its intuitive drag-and-drop interface that makes it easy to create professional-looking websites.

Looka Company Details

Looka was founded with the mission of empowering entrepreneurs and small business owners to create their own branding without the need for extensive graphic design skills. Although the company’s size, funding and exact founding date are not disclosed, it is known for its innovative use of artificial intelligence in logo and brand kit creation. The platform has received notable attention and acclaim for its user-friendly interface and effectiveness, as evidenced by its more than 7,000 reviews and 5-star ratings on various review platforms. Looka’s success indicates a strong market presence and a user base that appreciates the simplicity and quality of the design tools it offers.

Company Name: Looka

CEO Name: Dawson Whitfield

Est Year: 2016

Employees: 11-50

HQ Location: Toronto, Canada

Dawson Whitfield
Dawson Whitfield
CEO
Erin Letson
Erin Letson
Senior Product Marketing Manager

Looka Demo & Media

Looka Top Features

Free Logo Maker

Creates custom logos in a few clicks by combining user design preferences with artificial intelligence

Brand Kit

300+ branded marketing material templates generated based on a brand's logo, color, fonts, and photos

Social Media Kit

Brand Kit Editor with over 100 perfectly sized social media templates and custom designs for YouTube, Twitter, Facebook, Instagram, LinkedIn, and Etsy

Business Card Maker

Printable and shareable eye-catching business card designs

Business Name Generator

AI-powered tool for brainstorming ideas for business names, checking availability, and seeing logo ideas on the fly

Pros of Looka

  • Huge library of logo templates
  • Easy to use
  • Beginner-friendly
  • Central dashboard for easy access
  • Fast design process
  • Multiple design download formats
  • High-resolution graphics

Cons of Looka

  • Logo downloads require premium subscription
  • Lacks 3D design capabilities
  • Limited customization

Looka Pricing

Looka offers two ways to buy a logo. These include getting a logo and brand kit or getting a logo only. Each of these comes with two different plans depending on a user’s budget and requirements.
Let’s take a look at the available pricing plans below:

Brand Kit Subscription
Monthly Billing: NA
$96/yr Billed Annually
  • Make unlimited changes to your logo
  • Full ownership of your logo, even after your subscription ends
  • Hi-res & vector logo files
  • Over $3,000 in Exclusive Offers
  • Social Profiles
  • Social Posts
  • Business Cards
  • Email Signatures
  • Letterheads
  • Invoices
  • Brand Guidelines
  • 300+ ready-to-use branded assets
Brand Kit Web Subscription
Monthly Billing: NA
$129/yr Billed Annually
  • Everything in Brand Kit Subscription
  • Website
Basic Logo Package
$20 One-Time Purchase
Yearly Billing: NA

One PNG logo file

Premium Logo Package
$65 One-Time Purchase
Yearly Billing: NA
  • Multiple high-res file types (PNG, EPS, SVG, PDF)
  • Multiple color variations (including transparent backgrounds)
  • Unlimited post-purchase changes
  • Full ownership
  • Lifetime technical support

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User Reviews

3.5
3.5 out of 5 stars (based on 8 reviews)

Few logos provided, expensive price

December 13, 2023

Did not like the delivery of few logos and that they created a subscription when i was thinking that it was a one time purchase They make at like a sale but they create a subscription and will charge yearly without any prior avise, even if you do not access their site. Web logos

They make at like a sale but they create a subscription and will charge yearly without any prior avise, even if you do not access their site.

Avatar for Anonymous
Anonymous
Review Source: G2

Unuseful after you paid for the annual plan.

December 29, 2022

the ideas you get and the easy way to check the changes and options. Paying the annual plan is not possible to change the logo; before paying, you do not receive any notification about this. At the same time, the tool’s value is given to the users with the logo, don’t make sense that the user can’t change the name. Bad experience, never will pay for this again. Not many, because it generates logos that I can’t modify or edit.

Paying the annual plan is not possible to change the logo; before paying, you do not receive any notification about this. At the same time, the tool’s value is given to the users with the logo, don’t make sense that the user can’t change the name. Bad experience, never will pay for this again.

Avatar for Angelo S.
Angelo S.
Review Source: G2

Looka Review

July 18, 2022

Avatar for Sue B.
Sue B.
Review Source: G2

Looka needs to improve on how they treat and manage their clients better!

October 1, 2021

I liked the fact that the fonts and color schemes are fresh. Support is horrible to deal with since they never provide a solution, instead ask you to repeat yourself to a new representative. When it comes to the platform itself, after some time, none of your bought logos are downloadable, and that’s when support is noticeably absent (online chat facility). I was hoping to get creative output from Looka, but all I got was many issues that doubled my problem!

Support is horrible to deal with since they never provide a solution, instead ask you to repeat yourself to a new representative. When it comes to the platform itself, after some time, none of your bought logos are downloadable, and that’s when support is noticeably absent (online chat facility).

Avatar for Julian D.
Julian D.
Review Source: G2

Works well, but you are limited in customizing

November 13, 2018

The user interface is very clean and it is extremely user-friendly. In just a matter of minutes you can input your name, general field, and give feedback on symbols and designs that you like. This then feeds into their algorithm to give you designs they believe you will like the most. The designs in general are nice and clean. Although Logojoy does provide great options and an intuitive interface, you are very limited on customizing your logo. Besides changing basic color schemes and adding or removing a predefined symbol you are unable to customize the logo further. An awesome option if you want standard templates that look really pretty. If you want to do a lot of customizations yourself, you may want to look somewhere else. I started a new business and needed a logo that was both attractive and quick to create. Logojoy helped me do both.

Although Logojoy does provide great options and an intuitive interface, you are very limited on customizing your logo. Besides changing basic color schemes and adding or removing a predefined symbol you are unable to customize the logo further.

Avatar for Cody R.
Cody R.
Review Source: G2

What Kind of Support Looka Offers?

Looka has a responsive customer support team ready to assist users who have a question about Looka’s offerings or need help getting something done. This support service is available through multiple channels, including live chat, which connects customers to a real agent and not a robot, email, and phone every weekday between 9:00 am – 5:00 pm GMT-5 (EST in North America). Your support team responds fastest between 10 AM – 4 PM.
Email Support
Live Chat
Tutorial Videos & Documentation
Phone Support
Tutorial Video & Help Documentation

Looka FAQs

Yes, Looka is a legitimate logo design and brand kit creation platform. Since its release, Looka has helped create over 10 billion unique logos for over 20 million people in 188 countries. 
Given its high trust ratings and the comprehensive suite of design tools and branding templates it offers, Looka is considered worth paying for by those looking for professional and customizable logo and branding designs without the need for extensive design skills.
Looka integrates with various platforms to streamline the design process, allowing users to apply their logos and branding materials to business cards, social media designs, and provides access to hundreds of social media templates.
Yes, by creating a logo with Looka, users gain ownership of their logo, allowing them to freely use it for their brand’s marketing and other business purposes.
Looka is highly reliable for logo creation, as evidenced by multiple 5-star ratings and its effectiveness in providing an easy, user-friendly platform for creating professional-looking logos without the need for prior design experience.  The platform also offers a wide range of pre-designed logo templates that can be customized to suit individual business needs.
To customize your logo, simply use the platform’s AI-powered tools to select preferences such as design, color, and typography, which Looka then uses to generate logo options tailored to your brand.
After creating and customizing your new logo, you can download it directly from the platform by purchasing the design. Once purchased, you will have access to the basic logo package, which includes various files and formats suitable for print and digital use. 

Platforms Supported

Review Method

At BeginDot, we go through each product in detail so that we can prove the most authentic information to our audience. We try the products, go through documentation, do research in user sentiments before adding our final recommendation. 

Affiliate Disclosure: BeginDot is reader-supported. When you buy through links on our site, we may earn an affiliate commission.

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