BuzzSumo is a digital software tool that helps users discover the performance of content across social media platforms. Founded in 2014 by British entrepreneurs Henley Wing and James Blackwell, BuzzSumo provides insights by analyzing social engagement data to determine what content is generating significant attention and interaction online. With the ability to track 300 trillion social engagements, BuzzSumo provides a comprehensive view of content trends, popularity, and effectiveness. After being acquired by Brandwatch in 2017 and subsequently by Cision in 2021, BuzzSumo expanded its features to include the Youtube Analyzer and a keyword research tool, solidifying its position as a central resource for SEO and online content strategy.
What Is BuzzSumo Good For?
BuzzSumo excels at identifying high-performing content across the web and major social media platforms. It is particularly effective for content creation, marketing, and SEO strategy optimization, allowing users to analyze what content resonates most with audiences. BuzzSumo facilitates competitive analysis by providing insight into competitors’ content performance and social engagement trends. In addition, its influencer identification and tracking capabilities make it an invaluable tool for planning and executing influencer marketing strategies. The inclusion of a YouTube Analyzer enhances its usefulness for video content analysis, and its keyword research tool supports the development of content that aligns with current search trends.
Who Should Use BuzzSumo?
BuzzSumo is ideal for a wide range of users, including content creators, digital marketers, SEO specialists, social media managers, and public relations professionals. Businesses of all sizes can use BuzzSumo to create compelling content strategies, monitor their online presence, and stay ahead of industry trends. It also serves academic researchers and students in media studies or marketing who want to analyze digital content and social media trends. With its tiered pricing plans, BuzzSumo addresses the needs of individual users, small teams, and large organizations by offering scalable access to data, allowing for customized adoption of its features based on the size and specific needs of the user or organization.