AdRoll is an e-commerce marketing platform designed specifically for direct-to-consumer (D2C) brands. It leverages a machine learning engine powered by data from 70% of the world’s online shoppers to predict consumer behavior, ad engagement and store performance with high accuracy. The platform facilitates brand building, engagement, and loyalty by enabling companies to launch cross-channel marketing campaigns, target precise audiences, and comprehensively analyze funnel attribution.
What is AdRoll Good For?
AdRoll excels at increasing brand awareness, re-engaging website visitors and past customers, and building customer loyalty. It is adept at launching cross-channel campaigns that include web, mobile, social media and email, targeting the right audience with precision and providing full-funnel attribution. In addition, AdRoll helps streamline data so companies can understand the effectiveness of their campaigns and make quick adjustments to improve sales and increase customer lifetime value (LTV).
Who Should Use AdRoll?
AdRoll is ideal for growing direct-to-consumer brands that want to engage with customers across multiple channels. It is especially beneficial for ecommerce companies looking to build their brand, convert visitors into customers, and drive customer loyalty by enabling effective remarketing strategies. Marketing professionals, brand managers and ecommerce business owners who need clear insight into campaign performance and want to optimize their marketing efforts for better revenue growth will find AdRoll’s platform invaluable.
