Top LinkedIn statistics that you need to know before you start marketing your business on the platform. We have listed some of the most important statistics you can check below.
LinkedIn is not only limited to a professional networking platform. This platform has grown significantly to become where individuals find valuable content.
If you plan to include LinkedIn in your marketing strategy, you need to know these top LinkedIn statistics to plan your marketing tactics accurately.
1. The LinkedIn family is of around a whopping 800 million members.
According to Linkedin, their growth rate surges every year, and two members join LinkedIn every second.
As per the data, the platform has nearly 800 million users across 200 countries. In addition, there are more than 57 million companies registered on this platform.
2. LinkedIn has 33 offices worldwide.
LinkedIn is overgrowing, and the company is focusing on its global expansion. They have nine offices in the USA.
In addition, it has 24 offices globally, covering locations including Toronto, Sydney, Amsterdam, and more.
3. LinkedIn has over 16,000 employees.
LinkedIn is among the top global companies that are focusing on empowering employment.
The company has more than 16,000 full-time employees across 33 offices worldwide. In addition, the company constantly hires professionals from multiple domains to grow even faster.
4. Know about LinkedIn traffic Distribution
When it comes to overall traffic, LinkedIn is behind no one. This platform gets most of its traffic (31.98%) from the USA.
In addition, it gets around 6.65% of its traffic from the UK and 6.42% from India. In addition, this platform also gets higher traffic from Canada and France.
5. LinkedIn audience reach
Regarding audience reach by country, it comes from American Samoa, which is around 103.1%. Bermuda is in second place with 102.7%, and Iceland is 94.6%.
In addition, the US comes in seventh place with a reach of 69.3%. However, here we need to consider that some people may have multiple accounts. That’s why the statistics are so high for these countries.
6. LinkedIn accelerating your career
You don’t need to worry about building your growing network when it comes to LinkedIn. Once you sign up for LinkedIn, each connection you make introduces you to an average of 350 new people.
In addition, you get access to more than 100 new companies that are actively looking for new talents.
7. The LinkedIn user base continues to grow among the working population.
If you run a company, your brand has much better chances of reaching and connecting with working professionals on LinkedIn than other platforms.
In addition, advertisers now can reach up to nearly 800 million individuals on the platform.
Moreover, LinkedIn offers you several advanced filters to hire the right talent in a shorter turnaround.
8. Advertisers can reach more men than women on this platform.
If you plan to run ad campaigns on this platform, then there are higher chances of reaching more men than women.
It’s because the overall ad distribution is around 56.6% (male) and 43.4% (female). Thus, if you plan to run ad campaigns, this data might help you plan better.
9. It’s among the best places to reach decision-makers
According to reports, LinkedIn has around 65 million decision-makers, and this number is growing every year.
This platform lets everyone reach more of their target audience, and there is more flexibility for finding your audience. For example, you can find individuals with their name, position, company, and more.
In addition, LinkedIn also allows you to connect with potential customers that you can target and reach.
10. Around 55% of the decision-makers use LinkedIn content to examine organizations.
According to a survey, around 55% of the decision-makers examine organizations’ content to decide whether they want to work with them or not.
In addition, one out of five investors says that LinkedIn is the best platform when you want to explore a topic from scratch.
Thus, if you are a company planning to attract great talent through content marketing, it’s time to shift gears.
11. Almost half of the USA marketers are on LinkedIn.
The popularity of LinkedIn is growing at scale as almost half of the US marketers are primarily using LinkedIn as their marketing platform.
The share of the US marketers using LinkedIn is gradually increasing each year, hovering over the 50% mark in 2021.
12. LinkedIn is beyond only listings and job hunting.
You can set up your personalized business page on LinkedIn as a company. Every business now has a “My Company” page that lets individuals interact with your posts and topics that matter to them most.
It enables potential employees to choose which company is right for them based on posting. In addition, individuals are 60% more likely to interact with posts from co-workers and 14X more likely to share their organization’s page content.
13. Socially-active employees help in driving key business outcomes.
According to LinkedIn’s internal data, socially-engaged employees have 8X more potential to influence their company page views, 4X more power to grow their company’s followers, and 7X more job views.
In addition, socially-active employees can help a company get 4X more job applications.
14. LinkedIn is more of a business-oriented social platform.
LinkedIn is the #1 platform for Inc 500 companies, as per the University of Massachusetts, Dartmouth research.
The researchers found that around 87% of the Inc 500 companies use LinkedIn for their marketing, recruitment, and networking. In addition, the overall quality of content that LinkedIn users get is higher than many other platforms.
15. Know about the average time spent
As per SimilarWeb, LinkedIn received a whopping 4.1 billion visits from September to November 2021. So it covers 1.4 billion visits in September & October and 1.3 billion visits in November 2021.
In addition, the average LinkedIn user spends around 7 minutes and 12 seconds, exploring about 6.40 pages per visit.
16. Know about LinkedIn traffic sources
According to sources, LinkedIn gets around 71.33% direct traffic and approximately 23.49% from search. In addition, the platform receives 99.45% traffic from organic search.
17. Social media driving traffic to LinkedIn
As per reports, LinkedIn gets most of its social media traffic from YouTube, around 33.33%. In addition, Facebook drives 27.89%, Twitter drives 13.58%, and WhatsApp drives 6.62% traffic to LinkedIn.
18. 88% of LinkedIn users have Facebook accounts
As per reports, most people have multiple social media accounts, and only 0.3% of the LinkedIn users have that as their only platform.
Around 88.4% of LinkedIn users actively use Facebook, 78.3% use YouTube, and around 82.% use Instagram. It’s an important tip to consider while preparing the content calendar for LinkedIn.
19. Half of the LinkedIn traffic is from mobile users.
As per reports, around 57% of LinkedIn users use this platform from their smartphones.
Thus, you need to optimize the content per mobile user to gain maximum traction. Keep posting visual content as it’s easy to access from mobile devices.
20. It’s a robust recruitment tool.
According to reports, around 180 million US working professionals use LinkedIn as their primary career tool. In addition, about 97,000 companies use LinkedIn only for recruitment purposes.
LinkedIn lets its users select from more than 38,000 skills to showcase their talent and be open for recruiters.
| Industry | Nov-20 | ··· | Aug-21 | Sep-21 | Oct-21 | Nov-21 | MoM% Change | YoY% Change |
| Agriculture | 1.23 | ··· | 1.21 | 1.14 | 1.29 | 1.40 | +8.4 | +13.8 |
| Arts | 0.67 | ··· | 0.80 | 0.86 | 0.88 | 0.99 | +12.9 | +49.4 |
| Construction | 1.14 | ··· | 1.19 | 1.18 | 1.19 | 1.30 | +8.9 | +14.3 |
| Consumer Goods | 0.97 | ··· | 1.12 | 1.12 | 1.14 | 1.16 | +2.1 | +19.6 |
| Corporate Services | 1.15 | ··· | 1.32 | 1.30 | 1.35 | 1.50 | +10.5 | +29.8 |
| Design | 0.80 | ··· | 0.99 | 1.01 | 1.02 | 1.12 | +9.2 | +40.6 |
| Education | 0.98 | ··· | 1.02 | 1.08 | 1.16 | 1.32 | +13.5 | +34.3 |
| Energy & Mining | 0.92 | ··· | 1.03 | 1.04 | 1.09 | 1.13 | +3.5 | +22.8 |
| Entertainment | 0.72 | ··· | 1.01 | 1.02 | 1.06 | 1.12 | +5.6 | +56 |
| Finance | 1.17 | ··· | 1.26 | 1.29 | 1.37 | 1.43 | +4.8 | +22.7 |
| Hardware & Networking | 0.88 | ··· | 1.05 | 1.03 | 1.01 | 1.12 | +11.8 | +28 |
| Health Care | 1.22 | ··· | 1.29 | 1.31 | 1.30 | 1.37 | +5.6 | +12.9 |
| Legal | 1.00 | ··· | 1.18 | 1.08 | 1.10 | 1.19 | +8.3 | +19.6 |
| Manufacturing | 1.08 | ··· | 1.19 | 1.18 | 1.20 | 1.35 | +12.6 | +24.7 |
| Media & Communications | 0.91 | ··· | 1.09 | 1.06 | 1.04 | 1.13 | +9 | +25.1 |
| Nonprofit | 0.98 | ··· | 1.09 | 1.10 | 1.11 | 1.14 | +2.6 | +16.1 |
| Public Administration | 1.11 | ··· | 1.08 | 1.10 | 1.13 | 1.24 | +9 | +11.5 |
| Public Safety | 1.09 | ··· | 1.06 | 0.97 | 1.05 | 1.12 | +7 | +3.4 |
| Real Estate | 1.27 | ··· | 1.29 | 1.28 | 1.25 | 1.34 | +7.4 | +5.5 |
| Recreation & Travel | 0.69 | ··· | 1.15 | 1.15 | 1.16 | 1.19 | +2.3 | +71.7 |
| Retail | 1.07 | ··· | 1.05 | 1.07 | 1.05 | 1.12 | +6.5 | +4.9 |
| Software & IT Services | 1.12 | ··· | 1.48 | 1.51 | 1.55 | 1.63 | +5.1 | +45.5 |
| Transportation & Logistics | 1.34 | ··· | 1.47 | 1.41 | 1.37 | 1.48 | +7.6 | +10 |
| Wellness & Fitness | 1.24 | ··· | 1.31 | 1.28 | 1.30 | 1.34 | +3 | +8.1 |
21. People use LinkedIn to give their career updates.
According to data, around 75% of working professionals prefer to use LinkedIn to post their career updates.
In addition, if a company hires an employee through LinkedIn, they are 40% less likely to leave their job within the first six months.
22. The ideal time to publish content on LinkedIn
According to CoSchedule, the best time to reach people on LinkedIn is when the target audience is on a break during a workday.
For example, those in the B2C should publish content at noon; B2B individuals can post around 8 am, 10 am to noon, and 6 pm. In addition, the best day to post content on LinkedIn is Wednesday.
23. The USA LinkedIn usage as per demographics
As per Pew Research, 28% of the adults in the US actively use LinkedIn.
24. Know about the global LinkedIn demographics by age
According to reports, a group of individuals aged between 25 – 34 uses LinkedIn most, which is around 59.2%. In addition, individuals aged between 18 and 24 come in the second position with 20.3%.
25. Global LinkedIn demographics by gender
According to Statista, 56.6% of LinkedIn users are male whereas, 43.4 are female.
26. USA LinkedIn demographics by urbanity
According to a report, 44% of internet users living in urban areas use LinkedIn. In addition, 27% of people living in rural areas use LinkedIn.
27. US LinkedIn demographics by overall household income
Around 60% of the US LinkedIn users have a household income of $100K. In addition, 50% of the US LinkedIn users have an average household income between $80K to $100K.
28. US LinkedIn demographics by employment type
According to Edison Research, 72% of full-time working individuals in the US use LinkedIn compared to 10% of part-time employees. In addition, around 5% of US students use LinkedIn.
29. US LinkedIn demographics by race
According to another Edison report, 64% of whites in the US use LinkedIn, more than 16% of Hispanics. In addition, Americans were at 6%, while others were at 14%.
30. LinkedIn app distribution in the USA
Only 5.7% of the US LinkedIn users are active on the app. They open the app around two to three times a month. In addition, 51.5% are inactive users.
31. More than 77% of Linkedin users are from outside the US.
According to statistics, around 77% of LinkedIn users are outside the United States. Moreover, approximately 48.5% of LinkedIn users in the US are monthly active users. In addition, as of 2022, LinkedIn has 830 million members in over 200 countries and territories.
32. Around 20% of Millennials aged 18-24 years old use LinkedIn.
According to reports, around 20.4% of millennials use LinkedIn between 18 to 24 years old. The platform is widely prevalent among young professionals and students seeking internships or jobs.
With the growing trend of working from home, the popularity of LinkedIn is likely to increase in the coming years.
33. The average salary of a LinkedIn user is around $46,000 per year.
According to reports, the average income of a LinkedIn user is around $46,644, and the median is $61,000.
The platform is used by professionals from various industries and sectors, ranging from entry-level to senior management positions. Also, the platform is popular among freelancers and consultants.
34. LinkedIn has more than 60 million senior-level influencers.
According to reports, this platform has over 61 million senior-level influencers. These professionals are from various industries and have a vast amount of experience.
They use LinkedIn to connect with other professionals, share their knowledge, and build their brands. Moreover, they also use LinkedIn to find new opportunities and jobs.
35. LinkedIn has over 17 million opinion leaders.
As of 2021, LinkedIn has over 17 million opinion leaders. These are people who can influence others with their opinions and ideas.
The platform provides a unique opportunity for businesses to connect with these influential people and promote their products or services. Moreover, the platform is home to more than 10 million C-level executives.
36. Around 49 million individuals use LinkedIn to search for new jobs every week.
According to reports, around 49 million individuals use LinkedIn every week to search for new jobs. The platform provides an excellent opportunity for job seekers to connect with potential employers and find their dream job.
Also, the platform offers a unique service called LinkedIn Recruiter, which helps businesses find the right candidate for their open positions.
37. Around six professionals are hired on LinkedIn every minute.
According to reports, around six professionals are hired on LinkedIn every minute. This statistic highlights the importance of the platform for businesses and job seekers alike.
LinkedIn provides an excellent opportunity for companies to find the right candidate for their open positions.
38. There was around a hike of 110% in confirmed hires in Q2 FY22.
AccoAccording to reports, there was around a hike of 110% in confirmed hires in Q2 FY22. The platform has seen a surge in popularity among job seekers and businesses looking to hire new employees.
LinkedIn is a great way to connect with potential employers and find the right candidate for the job.
39. An organization’s employees bring around 30% of its total engagement.
According to reports, an organization’s employees bring around 30% of its total engagement.
The platform provides an excellent way for employees to connect and share news and updates about their company. LinkedIn also offers a unique service called LinkedIn Learning which helps businesses train their employees.
40. Around 73% of users are likely to buy from a brand if they are being outreached via LinkedIn.
According to statistics, around 73% of users are likely to buy from a brand if they are being outreached via LinkedIn. The platform is highly trustworthy and provides an excellent way for businesses to connect with their target audience.
41. There are more than 10K B2B software pages on LinkedIn.
According to reports, there are more than 10K B2B software pages on LinkedIn. The platform provides an excellent way for businesses to connect and promote their products or services.
In addition, LinkedIn also offers a unique service called LinkedIn Sales Navigator, which helps companies find potential customers and close deals.
42. Professionals looking for remote work on LinkedIn have surged 3X post-pandemic.
According to reports, professionals looking for remote work on LinkedIn have surged 3X post-pandemic. Moreover, the platform will continue to grow in remote jobs and contract work.
43. Around 60% of active users look for industry insights on LinkedIn.
According to reports, around 60% of LinkedIn users look for insights about their respective industries. Furthermore, another 50% of users read updates about companies they are interested in.
44. Around 280 billion feeds are viewed every year.
According to reports, around 280 billion feeds are viewed on LinkedIn every year. Moreover, videos, articles, and posts are some of the most popular content on LinkedIn.
45. Around 90% of B2B content marketers actively use LinkedIn for social marketing.
According to reports, around 93% of B2B content marketers use LinkedIn as a social media platform for marketing purposes. Furthermore, LinkedIn is considered one of the most critical channels for B2B content marketers.
46. There are approximately 2 million active publishers on LinkedIn.
According to reports, there are approximately 2 million active publishers on LinkedIn. In addition, around 60 million posts are published on LinkedIn every month.
47. Content of 1900+ words performs better on LinkedIn.
According to reports, content that is longer than 1900 words performs better on LinkedIn. Furthermore, articles with images receive 98% more comments than those without images.
48. Compared to job posting, content brings 15X more impressions on LinkedIn.
According to reports, content brings 15 times more impressions on LinkedIn than job postings. Moreover, content is also more likely to be shared and generate leads.
49. LinkedIn ads are 28% cheaper than Google Ads.
According to reports, LinkedIn ads are 28% cheaper than Google Ads. Furthermore, LinkedIn ads have a click-through rate (CTR) of 0.84%, while Google Ads has a CTR of 0.40%.
50. LinkedIn ads can reach almost 13% of the world’s population.
According to reports, LinkedIn ads can reach almost 13% of the world’s population.
Moreover, LinkedIn has over 800 million members in 200 countries and territories. LinkedIn has an engaging and powerful Ad network that marketers can’t miss out on to drive revenue to their organization.
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