If you are looking for the top TikTok statistics, we have listed some of the top stats that will help you know more about the app and its growth of the app.
TikTok took the world by storm and became one of the most used video apps worldwide. Even after a lot of restrictions from multiple governments, TikTok survived and continues to entertain.
What is TikTok?
TikTok is a Chinese company for short entertaining videos. Any user can quickly create and upload a video to the platform and start building a community around it. It became very popular almost instantly because of the viral nature of the videos.
Soon, many companies followed the trend and created similar versions. You can have a look at this list of top TikTok alternatives to find similar apps.
Let’s have a look at the important TikTok statistics.
Top TikTok Data
| Monthly active users | Over 1 billion |
| TikTok valuation | The parent company of TikTok is valued more than $275 billion |
| Top age demographic | Over 47% of users are between 10 to 29 years of age |
| Active users in the US | Over 80 million |
| Female TikTok users | Over 60% |
| Popularity among kids | Top social platform with 41% stake |
1. TikTok enjoys over 1 billion monthly active users.
According to TikTok Newsroom, this platform has over 1 billion monthly active users, and it’s incredible.
However, this platform doesn’t have a user base like Facebook, Instagram, or YouTube. Compared to last year, TikTok has shown a growth of 45% in its user base. In July 2020, the monthly active user base was around 689 million.
2. TikTok is currently valued $275 billion
In 2022, ByteDance the company behind TikTok is valued at $275 billion which is a lot more than many established big businesses in the world.
However, this value is less than what it used to be. According to report, Tiger Global Management bought shares in the firm in 2021 at a valuation of $460 billion.
3. Around 47% of TikTok users are aged between 10 and 29
According to Statista, around 47% of TikTok users are aged between 10 and 29. It is understandable as the app is quite popular among teenagers and young adults.
In addition, around 42% of users aged 30-49. These figures prove that TikTok is quite popular among all age groups.
4. Around 80 million monthly active users are from the US.
As per a report by Statista, around 80 million monthly active users are from the United States.
It is quite a large number, showing that TikTok is quite popular in the US. In addition, around 37.3 million of these users are Gen Z, surpassing Instagram’s Gen Z audience size in the US.
5. Around 37% of TikTok users have a household income of $100k+
According to a report from Marketing Charts, around 37% of TikTok users have a household income of $100k+. It is quite a high number, showing that TikTok is popular among people with high incomes.
On the other hand, only 9.6% of users have an annual household income below $25,000 a year.
6. 61% of all TikTok users are female
As per Statista reports, around 61% of all TikTok users are female. It is a pretty high number, showing that TikTok is quite popular among females.
In addition, about 39% of users are male. However, it doesn’t mean businesses have fewer opportunities to target the men’s market.
7. TikTok’s 53% of active creators are aged between 18 and 24
According to Statista, TikTok’s 53% of active creators are aged 18 and 24. It is understandable as the app is popular among teenagers and young adults.
In addition, around 33% of users are aged between 25 and 34. These figures prove that TikTok is quite popular among all age groups regarding content creation.
8. An average TikTok user watch content for 24 hours every month
According to the statistics from The Verge, it shows that an average TikTok user watches content for 24 hours every month. In addition, around 20% of users spend more than 40 minutes on the app each day.
This figure surpasses the average watch time of YouTube, which is at about 22 hours and 40 minutes monthly.
9. Kids aged between 4 and 15 spend 75 minutes daily on TikTok.
According to Qustodio, kids aged between 4 and 15 spend 75 minutes daily on TikTok. In addition, around 55% of parents worry about the amount of time their kids spend on their phones. It is understandable as the app is quite popular among teenagers and young adults.
10. TikTok is the Most Popular Social Media Platform Among Kids
TikTok is the most popular social media platform among kinds with 41%, followed by Facebook at 39% and Instagram at 33%.
11. 9 out of 10 users open TikTok daily
As per the study of Oberlo, around 9 out of 10 TikTok users open the app daily. It is quite a high number, showing that TikTok is quite addictive. In addition, about 80% of users use the app multiple times a day. Thus, it becomes an ideal platform for businesses for promotions.
12. 83% of TikTok users have posted a video at some point
TikTok enjoys an active community of content creators, and according to the statistics from Student Beans, around 83% of TikTok users have posted a video. It is quite a high number, showing that TikTok is quite popular among content creators. In addition, around 17% of users haven’t posted any videos yet.
13. More than 30% of Gen Z’ers use TikTok for product research.
More than 30% of Gen Z’ers use TikTok for product research. It is quite a high number, showing that TikTok is quite popular among this age group.
In addition, around 28% of users use TikTok to find new products. These figures prove that TikTok is a powerful platform for businesses to market their products.
14. 1 out of 4 top TikTok videos is between 21 to 34 seconds.
According to TikTok Business data, one out of 4 top TikTok videos is between 21 to 34 seconds. In addition, around 15% of videos are between 35 to 60 seconds. These figures show that businesses need to create short videos to capture the attention of TikTok users.
15. Around 60% of TikTok users open the app for entertainment or funny content.
According to GWI reports, around 60% of TikTok users open the app for entertainment or funny content.
In addition, about 15% of users use TikTok to find new trends. These figures show that businesses need to create entertaining and funny videos to capture the attention of TikTok users.
16. Around 43% of TikTok users try something new after watching it on the platform.
According to TikTok Newsroom, around 43% of TikTok users try something new after watching it on the platform. In addition, about 28% of users have bought a product after seeing it on TikTok. These figures show that businesses need to create videos that promote their products and services.
17. 68% of TikTok users recall a brand better if the video features a popular song
As per TikTok Newsroom, 68% of TikTok users recall a brand better if the video features a popular song. In addition, around 60% of users say that they are more likely to buy a product if it is featured in a TikTok video.
These figures show that businesses need to create videos that feature popular songs to capture the attention of TikTok users.
18. TikTok users feel closer to a brand if they see it on the platform.
According to TikTok reports, TikTok users feel closer to a brand if they see it on the platform. In addition, around 56% of users would buy a product from a brand that they follow on TikTok.
These figures show that businesses need to create videos that promote their products and services.
19. 149% of users said TikTok helped them make the right purchase decisions
According to Adweek, 49% of users said TikTok helped them make the right purchase decisions.
In addition, around 41% of users said they would recommend a product to their friends after seeing it on TikTok. These figures show that businesses need to create videos that promote their products and services.
20. Around 63% of TikTok videos with the highest CTR get their message across fast.
According to SproutSocial, around 63% of TikTok videos with the highest CTR get their message across fast. In addition, these types of videos get their CTA within the first three seconds.
These figures show that businesses need to create concise videos to capture the attention of TikTok users.
21. Vertical TikTok videos have a higher watch-through rate of 6 seconds.
According to TikTok business, vertical TikTok videos have a higher watch-through rate of 6 seconds. In addition, around 60% of users say that they are more likely to watch a vertical video.
The ad experience is also more immersive on a vertical video. These figures show that businesses need to create vertical videos to capture the attention of TikTok users.
22. More than 72% of TikTok users find ads inspiring.
According to TikTok studies, more than 72% of TikTok users find ads inspiring. In addition, around 60% of users would watch an ad if it is entertaining.
Compared to other platforms, TikTok users are more likely to watch an ad if it is fun. These figures show that businesses need to create entertaining and funny videos to capture the attention of TikTok users.
23. TikTok collaborations bring higher ad recall by 27%
According to TikTok business data, TikTokers collaborations bring higher ad recall by 27%. In addition, these types of videos have a higher chance of being shared and liked.
These figures show that businesses need to collaborate with popular TikTokers to promote their products and services. TikTok influencers can drive significant ROI.
24. Branded hashtag challenges can boost ad campaigns by 4X.
According to the business data of TikTok, branded hashtag challenges can boost ad campaigns by 4X. In addition, these types of videos get their CTA within the first three seconds.
Moreover, using these hashtags can increase brand awareness by 4.5X. Thus, businesses need to focus on creating these types of ads.
25. Top TikTok user has over 136 million followers.
Top TikToker Charli D’Amelio has over 136 million followers as of April 2023. It is a vast number, showing that TikTok is a powerful platform for influencers to grow their audience.
In addition, the second most popular TikTok user is Khabane Lame, with 131.9 million followers.
26. US TikTok influencers have a higher engagement rate.
As per the reports of SproutSocial, US TikTok influencers have a higher engagement rate. In addition, the average engagement rate for US TikTok influencers is around 18%. Thus, businesses need to focus on creating videos that promote their products and services.
27. TikTok’s most popular influencer made $17.5 million in 2021
According to DOT, The top TikTok creator Charli D’Amelio and her sister made $17.5 million and $10 million in 2021 alone. In addition, another influencer, Addison Rae, made $8.5 million last year, higher than Costco’s CEO.
28. 45% of marketers prefer TikTok for influencer marketing
According to Influencer Marketing Hub, 45% of marketers prefer TikTok for influencer marketing. TikTok offers an excellent platform for businesses to connect with their target audience.
In addition, around 28% of marketers believe that TikTok is the most effective platform for influencer marketing.
29. The most-liked video of 2021 has 48.4 million likes.
According to the latest data, Nick Luciano’s 12-second video of him lip-syncing to a song has become the most-liked video of 2021.
The video has 48.4 million likes and counting. It just shows that even a short and simple video can go viral on TikTok.
30. TikTok was the top most downloaded app in the world of 2021
According to Sensor Tower, TikTok was the top most downloaded app globally by 2021. The app was downloaded 700 million times in 2021 and is on track to surpass that number this year. These numbers surpassed both Facebook and Instagram.
31. Users spent around $2.3 billion on TikTok in 2021
According to Sensor Tower, users spent around $2.3 billion on TikTok in 2021. It is a significant increase from the $1.5 billion spent in 2020. The main reason for this increase is that more people use the app and spend more time on it.
32. TikTok is available in over 150 countries.
According to TikTok Ads, TikTok is available in over 150 countries. In addition, the app supports around 75 languages.
References for TikTok Statistics
