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Based on 835 user reviews, Pinterest has an overall rating of 2.26 out of 5 stars.

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Pinterest Review (2024): Pricing, Pros & Cons

Visual discovery platform for saving, sharing, and organizing ideas across various interests; valuable for individuals and businesses alike.

0%
Ease of Use
93%
Features
94%
Value For Money
94%
Customer Support
93%

What is Pinterest?

Pinterest is a social media platform where users can discover, save, and share ideas through images and videos. It acts as a digital pinboard, allowing users to collect inspiration and organize it into themed collections called “boards.” With a focus on visual content, Pinterest serves as a hub for users to explore various interests, from recipes and fashion to home decor and travel. For businesses, Pinterest offers opportunities to showcase products, drive traffic, and engage with potential customers.

What is Pinterest good for?

Pinterest is ideal for discovering inspiration, organizing ideas, and sharing interests visually. Users can explore a wide range of topics, from recipes and DIY projects to fashion and travel, making it a versatile platform for personal and professional use. For businesses, Pinterest offers opportunities for brand visibility, product promotion, and connecting with potential customers through visually appealing content. Additionally, Pinterest serves as a valuable tool for driving website traffic, boosting sales, and building brand loyalty through engaging visual storytelling.

Who should use Pinterest?

Pinterest is beneficial for individuals and businesses alike. Individuals can use Pinterest to discover inspiration, organize their interests, and plan projects across various topics like cooking, fashion, home decor, and travel. It’s particularly appealing to those who enjoy visual content and creative ideas. Businesses, especially those with visually appealing products or services, can leverage Pinterest for brand visibility, product promotion, and connecting with potential customers. Additionally, bloggers, content creators, and marketers can utilize Pinterest to drive website traffic, enhance engagement, and expand their audience

Pinterest Company Details

Company Name: Pinterest Inc.

CEO Name: Bill Ready

Est Year: 2010

Employees: 5001-10000

HQ Location: San Francisco, California, United States

images - 2024-05-29T212223.838 (1)
Bill Ready
CEO

Pinterest Demo & Media

Pinterest Top Features

Pins

Users can save images and videos, known as pins, to their boards.

Boards

Pins are organized into boards based on themes or topics.

Search Function

Users can search for pins, boards, and profiles by keywords.

Home Feed

A personalized feed showing pins from followed boards and interests.

Rich Pins

Enhanced pins that include additional information, like product details or recipe ingredients.

Group Boards

Boards where multiple users can collaborate and add pins.

Pinterest Lens

Visual search tool that identifies objects in photos and suggests related pins.

Analytics

Provides data on pin performance, audience insights, and engagement metrics.

Promoted Pins

Paid advertisements that appear in users' feeds to increase reach.

Save Button

Browser extension allowing users to save content from other websites directly to Pinterest.

Pros of Pinterest

  • Visual Inspiration: Abundant images for ideas.
  • Organizational Tools: Easy board creation.
  • Wide Range of Interests: Diverse content.
  • Traffic Generation: Website referrals from pins.
  • Marketing Opportunities: Engage with customers.
  • Cons of Pinterest

  • Time-Consuming: Browsing can be addictive.
  • Algorithm Changes: Impact on visibility.
  • Limited Text-Based Content: Less SEO.
  • Variable Pin Quality: Inconsistent content.
  • Pinterest Pricing

    Pinterest is free to use for individuals and businesses for creating and sharing pins. However, for businesses looking to enhance their reach, Pinterest offers Promoted Pins, which are paid advertisements. The cost of Promoted Pins varies based on targeting options, competition, and campaign objectives, typically operating on a cost-per-click (CPC) or cost-per-impression (CPM) model. Pinterest Ads Manager provides budgeting and bidding options to control advertising expenses.

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    User Reviews

    2.3
    2.3 out of 5 stars (based on 835 reviews)

    An engaging and interactive content sharing platform

    May 25, 2024

    I like the overall simplicity of Pinterest. The layout is neat and straightforward. It can pack a sizeable amount of content on one page without feeling too cluttered. It’s great that users can customize their user experience based on their tastes. It helps users track down content that is most interesting and relevant to them. For marketing purposes, it’s a great place for users to find our clients’ products and services, which can then lead them to inquiring more about them or sharing the information with others. Review collected by and hosted on G2.com.

    Avatar for Bruce C.
    Bruce C.
    Review Source: G2

    Pinterest Review

    May 25, 2024

    I love the creativity of it all. I also love that its another option for merchandising my products and selling them. Review collected by and hosted on G2.com.

    Avatar for Denise R.
    Denise R.
    Review Source: G2

    A great resource for brainstorming and research

    May 25, 2024

    I like being able to see lots of photos about a specific topic at once in a large grid. There is very little wasted space on the Pinterest website. They do a good job of presenting an engaging layout and user interface that allows us to browse and view content very quickly. Review collected by and hosted on G2.com.

    Avatar for Audrey P.
    Audrey P.
    Review Source: G2

    Perfect Place For Creative Space

    May 25, 2024

    Pinterest is amazing because it inspires me on so many levels, and it helps me in the creative realm. As a writer, everything inspires me! Photos, music, text, art, food… It all has an affect. So Pinterest is the perfect place for me to find exactly what I need whenever I need it. Review collected by and hosted on G2.com.

    Avatar for Hannah W.
    Hannah W.
    Review Source: G2

    It is the place where you can share photos, videos and everything you find on the Internet.

    May 25, 2024

    I like it a lot because it gives me a complete information about a specific topic and in the same way I can interact with other users who want to share this information. With just one click I can go “pinning” images organized by boards; And follow in a fast way images that interest me, follow thematic and share it with my contacts. It contains a huge variety of information which helps me explore new things, ideas and projects. Review collected by and hosted on G2.com.

    Avatar for valentina l.
    valentina l.
    Review Source: G2

    What Kind of Support Pinterest Offers?

    Pinterest offers customer support through its Help Center, which provides comprehensive guides and FAQs for users. For additional assistance, users can contact Pinterest Support via the Help Center’s contact form. Direct email support and phone numbers are not publicly provided; instead, users are encouraged to use the online resources and contact forms available at Pinterest Help Center.
    Forum & Ticket
    Tutorial Videos & Documentation

    Pinterest FAQs

    Yes, Pinterest is a legitimate platform used by millions for discovering and organizing ideas. It’s widely recognized and trusted by both individuals and businesses for visual content sharing and marketing.
    Pinterest’s paid features, like Promoted Pins, can be worth the investment for businesses seeking to increase visibility, drive traffic, and engage with a targeted audience through visually appealing advertisements.
    Pinterest integrates with various tools, including social media platforms, e-commerce sites, and analytics software, such as Facebook, Shopify, and Google Analytics, enhancing marketing and data tracking capabilities.
    To determine if a Pin on Pinterest is trustworthy, check the source website, review user comments and ratings, verify the credibility of the pinner’s profile, and look for high-quality, professional images.
    Pinterest offers abundant visual content, easy organization with boards, and personalized recommendations, making it an excellent source for discovering new ideas and creatively planning projects across various interests.

    Platforms Supported

    Review Method

    At BeginDot, we go through each product in detail so that we can prove the most authentic information to our audience. We try the products, go through documentation, do research in user sentiments before adding our final recommendation. 

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